I went viral to the tune of 1.3 million views, 220k likes and close to 4,000 followers in one week.

But it wasn’t on my @timforkindotcom channels.

I created an anonymous TikTok account to act upon an idea that had been bubbling in my head for months now.

And it blew up.

Here’s the story.

I am really nerdy about three things: content creation, sports, and music.

You know me from the content creation side. I’m a short-form video editor for several cool companies, and I’m documenting what I learn here.

But sports and music are a huge part of my life, too —and I’m a nerd for when they intersect.

On separate calls, I mentioned to friends that I had an idea for anonymous TikTok account that focused solely on athlete references in rap music. The more obscure, the better — if an artist name-dropped the Detroit Lions’ backup running back in 2015, I’m creating a simple video highlighting the player and the lyrics.

I thought I was the only one who cared about sports references in songs — so I created @crazysportsreferences on TikTok and was met with immediate success.

Suddenly, I’ve found a community of people who fans of sports and rap music, constantly arguing in the comments over whether or not the artist/athlete is good.

Takeaways:

• Feel like you’re the only one in the world who loves something? Congrats, you’ve found your niche.
• Trust what feels like a good idea.
• Don’t worry about monetization with every project — have fun first
• I will keep the account anonymous forever. I’m planning on posting some lyrics that aren’t, umm, professional… but I wanted you to see this case study while my audience is still small.
• Comments are always the most important metric.

Do your thing.
Tim

---

P.S... when you're ready, here's 3 ways I can help you:

Land clients, find video editors

Whether you're an editor looking for clients or a marketer looking for video editors, the Short-Form Video Editing Job Board is the spot to solve your problem. Add your name to the board, or reach out to editors and brands you're interested in working with!

Learn how to edit & build your dream short-form business

I work with awesome companies & creators and earn thousands of dollars a month — without spending 12 hour days in front of my workstation. Now, I want the same for you:

​Short-Form Video Editor walks through my exact process of editing videos for clients in Adobe Premiere — simply, efficiently, and contextually.

​Happy Editor is over 21,000 words of everything it takes to build a short-form video editing business that makes you happy, too.

Save 25% on either with code LETSFORKINGO at checkout!

Hire me for short-form editing & strategy

Are you an awesome company looking for short-form video help?

Reply to this email & let's talk!

Did someone send you this newsletter? Sign up here!​

​Unsubscribe · Preferences​