I think about content all day long.
Today’s topic completely broke my brain.
Alex Hormozi released an incredible video that my boss Matt and I dropped everything to watch a few weeks ago. It’s about his strategy for social media growth (he’s gained 7.8 million followers in 40 months).
This frame has stuck with me the most:
Yes, Alex Hormozi has some built-in advantages — like the willingness and ability to spend $4 million on content teams. You and I can’t do that.
He’s also an expert at business, marketing, and content.
He’s also really frickin’ good on-camera.
But that last line, the 35,000+ pieces of content… is what I want to focus on today.
This broke my brain because 35,000 different pieces of content is soooooooo much. As of writing he’s published 2,554 YouTube videos, 2,008 Instagram posts, and 4,917 tweets — some of which have been posted other places, I’m sure. Not to mention podcasts, LinkedIn posts, or anything else.
I’m thinking…
Would it be impossible to not have a significant following & network after posting 35,000 different pieces of valuable content across the different platforms?
Let’s go bigger, because you and I might not have the built-in advantages Hormozi has.
If you tried your absolute best to be the most entertaining or helpful you possibly could be, 100,000 different times on the internet, could you still fail?
My answer is no.
I know that 10,000 YouTube videos is a lot more work (and results) than 10,000 tweets. But could you imagine how your life could change if you made 10,000 YouTube videos about your topic, improving incrementally each time?
If I can push my newsletter to 2x per week, I can get to 1,000 different long-form pieces of content in 9.5 years. My newsletter and YouTube channel are connected, so the same applies there.
And if I can get 3-5 short-form pieces of content (like tweets and clips) from each long-form, we’ll be there in no time.
I was curious to see how many times the creators with businesses/roles I admire (both up close and from afar) have posted on the channel I know them for. I’ll list a few here:
Mr. Beast = 794 YouTube videos
Greg Isenberg = 51.8k tweets
Jack Appleby = 128.4k tweets
The Futur = 1,817 YouTube videos
TrillBroDude = 73.6k tweets
Kofie Yeboah = 11.9k tweets
Dan Go = 92.9k tweets
Katie Steckly = 802 YouTube videos
Jay Yang = 44.4k tweets
Grant Cohn = 15,607 YouTube videos — holy shit
Peter McKinnon = 723 YouTube videos
numbers as of May 17, 2024
Seems like there’s a direct correlation between how many times you post and how successful you are.
If it’s that simple…
Your only focus should be on entertaining/educating people 100,000 times online.
I’ve written a bunch on how to turn one piece of content into many.
This is the main reasoning behind it.
Remember Forkin’s Law:
Your ability to resonate with your audience is directly correlated with the amount of time your audience spends with your content.
More time consuming your content = higher chance of an audience feeling strongly about you.
I truly believe anyone’s life can change if they commit to posting as much content as possible while trying to improve 1% each time.
Yes, even someone with no unique ideas.
Yes, even someone with no built-in advantages.
Yes, even someone who has never written a tweet or been on-camera.
When I write like this, I’m not even necessarily looking for the fastest way to succeed or how to hack our way to a loyal following. I’ve been down those roads and feel gross every time — like I’m selling a lie. Get rich/famous quick schemes are always fake.
Everyone’s situation is different, and there truly is no singular way to succeed in a certain time frame as a creator.
Instead, I’m looking for the ways where it would be impossible to fail. How could we make it impossible for us to not be wildly successful creators with businesses we love and a network of people we trust and enjoy?
Even if it’s not what we want to hear?
Today, I think it’s these three things:
- Driving signups to your email list, always
- Being kind to everyone on the internet, always
- Posting 100,000 helpful pieces of content on the internet
I can also step back and realize just how daunting that number is.
100,000 pieces of content.
Most of us don’t even write 100,000 words a year.
And the truth is that most of us won’t reach 100,000 posts — at least, not without hiring a content team.
That’s okay!
I’d encourage you to keep track of how many things you publish over the next month. How many emails did you send? Tweets? LinkedIn posts? Instagram stories?
Write that number down, and try to beat it every month. When you reach a higher number, that becomes your new bar to reach.
Why do we want to post more?
taps sign:
Your ability to resonate with your audience is directly correlated with the amount of time your audience spends with your content.
More time consuming your content = higher chance of an audience feeling strongly about you.
The last component of getting to 100,000 posts is speed.
Lately I’ve been catching myself saying “Edit less, post more.”
It’s a reminder we could all use, in every medium of content we create. I super admire the YouTubers who put countless hours into masterpiece-level videos. But if you spend 15 hours on a video and it flops… wouldn’t you rather have made 5 simpler videos in the same amount of time and received 5x the amount of feedback?
The same is true for writing. This certainly isn’t the most organized newsletter I’ve ever written. But I’ll be damned if I’m going to go back and expand or clean up the points I made above.
I’m trying to get to 100,000 posts, baby.
Let’s get it.
Tim